The push for gender equality has seen a resurgence recently regarding issues such as equal pay, equal opportunity, and respect in the workplace. After the infamous e-mail scandal surfaced involving a production company in Hollywood, it is clear that even the “elite” are not spared. Dweeb Darlings is one company hoping to reform this issue. Heidi Cox has built this business, which is dedicated to providing “balance in the industry for female creators as well as [creating] layered, interesting, strong female characters.”
Growing up in South Carolina, Heidi was shy, reserved, and didn’t participate in theater until high school. In college, she majored in Social Work, but had always aspired for a more creative field. After moving to Los Angeles Heidi worked for a couple of years helping children with autism, and eventually decided to fully pursue acting, which you could say ultimately ended up helping people in other ways.
Heidi wrote an article detailing an abusive relationship with a former boyfriend for “Ms. In The Biz” called How Stalking LeVar Saved My Life. This piece details how the unhealthy relationship “[chiseled] away at [her] creativity and confidence one grain of sand at a time.” Self-preservation kicked in however when she started writing Stalking LeVar. It was a gradual process, but eventually Heidi gained a support system from her production team, which helped her walk away from such a dangerous situation.
Channeling her vulnerability and past experiences into artistic expression, Stalking LeVar is a quirky and relatable product, dealing with issues such as delusional relationships, family problems, and searching for a “very important person”- yourself. The YouTube series is hoping to wrap up the story in a film short while Dweeb Darlings moves on to other scripts currently in the works.
Now, while running a company, Heidi struggles with a common issue other lady bosses come across when in charge. Even as the founder and CEO of her own company, Heidi is still conflicted on whether to get the job done right and be regarded as “bossy”, a common veiled remark, or to relinquish some control and accuracy to avoid such commentary. I think we can expect Dweeb Darlings to continue to use their platform to tackle these issues and help change the cinematography industry by developing substantial female characters that we so badly need.
Catch Heidi Cox at the 2017 Comic Con International: San Diego July 20-23 where she will be a panelist.
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